About this site

Move the Needle is where D2C marketers learn to speak the language of finance.

Founded by Nicholas Miller (ex-Head of Traffic at Tier 11, $200M+ in managed ad spend) and Valentin Kuznetsov (fractional CFO to 8- and 9-figure D2C brands), we teach the financial fluency that separates operators from executors.

What we cover:

• Break-even ROAS and contribution margin
• Cash conversion cycles and working capital
• Unit economics that predict real profitability
• The metrics CFOs actually care about: MER, nCAC, CAC payback, LTV:CAC

Why this blog exists:

Every article here is rooted in real workshops, real brand data, and real operator conversations. No invented case studies. No recycled advice. Just the frameworks D2C professionals need to connect their marketing work to business outcomes.

Want to go deeper?

Get the Beyond ROAS Book for our complete profitability framework, or join the Move the Needle Community for live workshops, Q&A calls, and peer learning with financially fluent marketers.